REQUEST: To develop a communication strategy and event concept, including key messages, motto, and visual identity. To organize an event according to the developed concept including content creation, visual representation, an information package for the guests և media, technical management of the event.
In order to make public communication about the program effective, a corporate identity has been created, which includes the program motto “OVERCOMING POVERTY”, the program logo, and the corporate style. The concept of both the motto and the logo is based on the analysis of the content of the program and the main mission derived from it.
The mission of the three-year program is to improve the social protection system in the five regions of Armenia, in particular, to activate people living in vulnerable or below-poverty lines, and to provide them with self-sufficient living conditions.
The communication concept of the program is built around the idea of the human factor. The logo symbolizes a comprehensive and holistic approach to work. As a result of the holistic work of social workers, people in vulnerable groups OVERCOME POVERTY and live in better conditions. The visual identity built around this concept has been used to brand the event and further enhance the program’s communication effectiveness.