REQUEST: To carry out a product awareness campaign on social networks with the participation of Armenian micro-influencers. The number of influencers is twelve, keeping the balance between 20+ and 30+ age groups. Influencer profiling – 2K active followers on average, interests: art, photo and video content creation, tattoo art, fashion, blogging, architecture, street art.
We have collected data about influencers with certain criteria and provided a professional recommendation to a client on the effectiveness of each collaboration. In total, 12 of the 25 influencers offered were selected to cooperate with. We have introduced the influencers to the idea of the campaign, the main messages as well as the format of the expected content.
The duration of the campaign was two weeks
Approximate reach: 50K +