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HG Partners

Rebranding for a sports management agency operating in Armenia and Poland, which includes the creation of a new logotype, slogan, brand philosophy, and visual identity.

How?
Our aim was to create a whole philosophy behind the brand, showcase its structure and dynamics, and highlight the fields in which the brand is operating. The central premise of the brand is its ability to connect the right people together, find meaningful and fruitful partnerships between sportsmen and sports clubs, lawyers, and medical institutions, provide a full spectrum of services for their athletes, and represent them across the globe.

The slogan
YOUR TALENT | OUR CONNECTIONS

The tagline 
Legacy created by your talent and our connections!

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