Our life on planet earth is completely dependent on the nature around us. Being and living means not losing touch with nature and taking care of nature. Taking care of your health, taking care of nature and environment. The idea of a healthy relationship between nature and man lies at the core of the brand's philosophy. Beekeeping and bee therapy are a unique manifestation of the connection between nature and man. It has been proven that contact with nature, particularly contact with bees, has a positive effect on a person's physical and mental health. The whole package of bee related experience is world famous thanks to apitourism. PARS offers a package of apitourism services in Armenia.
PARS – in Armenian PARS means a family of bees headed by the mother bee, separate group, swarm, English: hive
Inspired by bees
We believe that nature is the best teacher. Answers to all questions can be found with nature and in nature. The symbol of nature and the guardians of nature are bees, which inspired us to create a unique apitourism center in Noyemberyan, Tavush region in Armenia, where people can reconnect with nature.