REQUEST: To localize the messages of the international Company/brand for the Armenian market, to ensure the proper media coverage about the launch of the Company’s service in Armenia as well as to develop a relevant launch event concept and to manage the organization of the event.
SOLUTION
The slogan for the launch was #կանաչենք (Let’s get green translated from Armenian). The slogan was communicated to the public via visuals, event decorations, and media content. The main emphasis has been on brand environmental approaches around the world. With the same logic, the event was organized and the invitation package was prepared for all the participants, which included an eco bag, a discount coupon, a notebook, and invitations. There have been more than 10 media publications about the launch of company services in leading media outlets.